Beauty & Personal Care
From a three-month summer business to a year-round growth machine
A seasonal beauty brand with one winning product and one channel. Twelve months into the partnership, revenue is up 11x, ROAS held at scale, acquisition cost dropped, and average order value climbed. The growth is profitable, it cleared the debt the brand was carrying, and the brand is still growing.
+1,005%
Revenue Growth
+1,332%
New Customer Growth
+919%
Profit Growth
The Baseline
Where the brand started
$125K in revenue across the twelve months before partnering with us, with most of it packed into a single summer window.
Winter months fell to a few thousand dollars each, November ran at a negative margin, and the brand was carrying debt it could not out-earn.
1,436 new customers for the year, acquired through one channel the founder could not push past $40K in annual ad spend without efficiency collapsing.
No creative machine, no customer service systems, and no inventory planning. Every function ran through the founder.
What We Built
The R.I.S.E. system at work
Diagnose
The audit showed a strong product with a unique USP that was not being capitalized on in the market, and a structural problem: seasonality was a demand-capture issue, not a demand issue. The roadmap targeted a year-round offer, a creative engine, and systems for every function.
Rebuild
The offer was rebuilt for cold traffic and the core systems were installed: email and SMS revenue engines, customer service systems that took support off the founder's plate, and inventory management that keeps winning products in stock through every season.
Scale
The Creative Output Machine went live and paid media relaunched. Ad spend scaled from $40K to $445K a year while ROAS held at scale and profit increased.
Evolve
The brand now sells through every season, and the profitable growth cleared the debt it was carrying. February through July 2026 each beat the best month the brand had ever recorded before the partnership, and the brand is still growing and expanding.
The Numbers
Straight from store data
Monthly revenue. July 2026 is a partial month.
11x
Ad spend scaled with ROAS held and profit increasing
$341K
Best month ever (prior best: $26.9K)
20,565
New customers in trailing 12 months (from 1,436)
10x
Order volume growth (2,161 to 21,808)
Growth measured as trailing 12 months vs. the 12 months before partnership. Profit is net of product costs, fulfillment, and advertising.
Next Steps
Let's Build Something
Worth Acquiring.
We partner with and invest in a limited number of partners each year. If there's a fit, we'll grow and scale your brand to new heights.