Mike Mandas
Head of Creators & Partnerships
Runs the creator and influencer programs behind every brand to grow a highly engaged army of creators who love your brand.
Our Team
Operators, strategists, and growth partners. Not account managers.
The NewHeidts Expedition
One rope. One team.
Operators, creatives, and analysts climbing as one unit across the portfolio. Faces and full profiles are being added as the bench grows.
312%
Avg First-Year Growth
3
Portfolio Brands Operated
$17.5M+
Portfolio Revenue Generated
+490%
Avg Profit Growth
The Team
People build the strategy and goals. AI does the daily work.
Blending expert people with AI is one of the strongest competitive advantages there is for scaling a business, and building a life you love.
2 seats opening as the portfolio grows
Operating Partner
Takes two to three partner brands end to end, from the first creative test to the scale decisions, with RISE OS and the full team behind every move.
Installed in every brand: the six AI executives.
AI Chief of Staff
Runs the operating rhythm of your brand. Turns your goals into the week's plan, keeps every decision in one place, and briefs you on exactly where the business stands.
AI CMO
The marketing brain that leads research, growth, creative, copy, media, distribution and retention to scale your brand.
AI CRO
Owns every step from first click to checkout: landing pages, product pages, funnels, upsells and the store itself, tested and tuned to turn more traffic into orders.
AI CFO (advisory)
Your financial command center. Tracks your P&L, margin and cash, models every scenario, and sets the guardrails that keep growth profitable.
AI COO (advisory)
Runs the operation behind every order: suppliers, inventory, fulfillment, product quality and compliance, so the brand can scale without breaking.
AI CTO
Runs the systems underneath it all: the tech stack, the integrations, and one source of truth for your data and attribution.
Kyle Heidt
Founder & Managing Partner
Kyle owns and operates the NewHeidts portfolio of ecommerce brands, and the NewHeidts team runs every partnership the way he runs his own companies: real systems, real accountability, and growth measured in profit instead of vanity metrics. He has taken brands from five figures to eight figures by installing RISE OS, and he believes a business should fund your life, your mission, and your family, and be built well enough to sell even if you never do.
Why I built RISE OS
The 5 a.m. mornings. The ad account you check before you check on anything else. The cash flow math running in your head at dinner. I've lived all three.
I also watched good brands and great entrepreneurs bounce from agency to agency and end up further from the life they started for. So I built RISE OS: the system our partner brands run on, with a team behind it whose upside depends on yours.
A business exists to fund your life, not consume it. For me, that means more time with my family and the people I love, and digging deeper into my faith.
The Operating Bench
One partner. A full growth department behind it.
Every partnership plugs into the same operating system our own brands run on. These are the functions working inside partner brands today.
Growth & Media Buying
Paid acquisition across Meta and Google, run against contribution margin instead of platform vanity metrics.
Team profiles coming soon
Creative Studio
A repeatable engine for ads, hooks, and landing pages, so winning creative is produced on schedule instead of by luck.
Team profiles coming soon
Retention & Lifecycle
Email, SMS, and subscription flows that turn first orders into repeat purchase behavior and durable LTV.
Team profiles coming soon
Operations & Supply Chain
Inventory planning, fulfillment, and the operating cadence that keeps growth from outrunning the business.
Team profiles coming soon
Acquisitions & Partnerships
Sourcing, diligence, and structuring for new brand partnerships across the portfolio.
Team profiles coming soon
Finance
Unit economics, cash discipline, and the reporting that keeps every brand honest about real profit.
Team profiles coming soon
The bench grows as the portfolio grows. See where we're headed
Next Steps
Let's Build Something
Worth Acquiring.
We partner with and invest in a limited number of partners each year. If there's a fit, we'll grow and scale your brand to new heights.