Fractional CMO or growth partner
A fractional CMO hands you a plan. Who runs it?
A fractional CMO sets your marketing strategy one or two days a week. The ads, emails, creative and reporting still land on you, your freelancers or an agency. NewHeidts is a growth partner: our team runs all of it on RISE OS, for a monthly fee that is a fraction of what one fractional CMO costs.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works for your company part time, usually one or two days a week, on a monthly retainer of around $8,000 to $15,000. They plan the marketing and direct the people who do the day-to-day work.
What a fractional CMO does
- Sets your marketing strategy and budget
- Directs your team, agencies and freelancers
- Reviews the results in a weekly or monthly meeting
- Works one or two days a week, across several clients
What still lands on you
- Running Meta (Facebook) Ads and Google Ads every day
- Writing and sending your emails and texts
- Making the creative and managing your creators
- Fixing the store, the offers and the checkout
- Pulling the numbers and finding what broke
That second list is the work NewHeidts does. We're a growth partner: our team runs all of your marketing every day on RISE OS, with the strategy built in.
Fractional CMO, agency, full-time CMO or NewHeidts
| Fractional CMO | Agency | Full-time CMO | NewHeidts | |
|---|---|---|---|---|
| Strategy | Yes | For the services you buy | Yes | Yes, from an expert team on every partnership |
| Who does the work | Your team, agencies or freelancers | The agency, one service at a time | The team you also hire | Our team runs all of your marketing on RISE OS |
| How they're paid | Monthly retainer or day rate | Retainer or a share of ad spend, per service | Salary, benefits and equity | Aligned with your profit, not your ad spend; equity only after agreed goals are hit |
| Time on your brand | One to two days a week | Shared across their clients | Full time | Every day |
| Finance and operations | Rarely | No | Sometimes | We advise on both |
Fractional CMO
- Strategy
- Yes
- Who does the work
- Your team, agencies or freelancers
- How they're paid
- Monthly retainer or day rate
- Time on your brand
- One to two days a week
- Finance and operations
- Rarely
Agency
- Strategy
- For the services you buy
- Who does the work
- The agency, one service at a time
- How they're paid
- Retainer or a share of ad spend, per service
- Time on your brand
- Shared across their clients
- Finance and operations
- No
Full-time CMO
- Strategy
- Yes
- Who does the work
- The team you also hire
- How they're paid
- Salary, benefits and equity
- Time on your brand
- Full time
- Finance and operations
- Sometimes
NewHeidts
- Strategy
- Yes, from an expert team on every partnership
- Who does the work
- Our team runs all of your marketing on RISE OS
- How they're paid
- Aligned with your profit, not your ad spend; equity only after agreed goals are hit
- Time on your brand
- Every day
- Finance and operations
- We advise on both
Who it's for
Ecommerce brands doing $350K+ a year that want their marketing run, not just advised on. Partnerships are application-based.
- Built on Shopify, U.S.-based
- Products with repeat purchase potential
- Founders ready to systematize and scale
- Open to a performance-aligned partnership model
Straight Answers
What founders ask before applying.
A fractional CMO sets your marketing strategy and budget, directs your team, agencies and freelancers, and reviews the results, usually one or two days a week. The day-to-day work, like running ads, sending emails and making creative, is done by someone else.
A fractional CMO usually costs around $8,000 to $15,000 a month for one to two days a week. Day rates and project fees vary by experience.
No. NewHeidts is a growth partner. A fractional CMO advises and directs other people's work. Our team runs all of your marketing on RISE OS every day, advises on finance and operations, and is paid in line with your profit.
It runs in three stages. From day one: a monthly fee, a fraction of what one fractional CMO costs, plus a share of the new contribution margin we create (revenue after product cost, shipping, transaction fees, ad spend and creator commissions). Once we hit the first goals in the contract: the margin share or the monthly fee, whichever is greater. Once equity is earned: equity or phantom equity of 10% to 25%, you keep paying the monthly fee, and our margin share is capped and paid quarterly so more profit goes back into the brand. We're never paid on ad spend. Outside of what you pay NewHeidts, your only marketing costs are your ad spend, your software and your creator samples.
Next Steps
Let's Build Something
Worth Acquiring.
We partner with and invest in a limited number of partners each year. If there's a fit, we'll grow and scale your brand to new heights.