RISE OS

Our process and our system for growing your brand

Our team runs all of your marketing on RISE OS and advises on your finance and operations. It's an expert team equipped with AI that keeps your operating costs low and your profits high while your brand grows bigger and faster.

Apply to PartnerSee the route

The difference

Most agencies charge per service. We run all of it.

Agencies rent you effort from the outside. We embed RISE OS inside your brand: marketing, creative, operations, and AI systems working on the same P&L as you do.

Your brand at the center, RISE OS around it, and paid media, creative, email and SMS, site and CRO, finance and operations with NewHeidts as one partner across all of themRISE OSYour BrandYOU OWN ITPaid MediaCreativeEmail & SMSSite & CROFinanceOperations
One partner across your marketing, finance and operations

The route

Four camps, from audit to scale

  1. Camp 1, REACH: mountain terrain at 4,000 ft with the RISE OS overlay

    Camp 014,000 ftWeek 1

    REACH

    We audit your business, align on vision, and build a growth roadmap that replaces chaos with clarity.

  2. Camp 2, INNER: mountain terrain at 7,500 ft with the RISE OS overlay

    Camp 027,500 ftWeeks 2 to 5

    INNER

    We rebuild the core revenue and growth systems your brand needs to scale to seven figures and beyond.

  3. Camp 3, SERVE: mountain terrain at 11,000 ft with the RISE OS overlay

    Camp 0311,000 ftMonth 2 on

    SERVE

    We relaunch and scale your marketing engines, turning inconsistent sales into predictable growth.

  4. Camp 4, EVOLVE: mountain terrain at 13,500 ft with the RISE OS overlay

    Camp 0413,500 ftMonths 5 to 6

    EVOLVE

    We pull high-leverage growth levers and remove you as the bottleneck so your brand becomes a sellable, scalable asset.

What to expect

Relaunched inside your first month

Plenty of agencies ask for three months before anything moves. We diagnose in week one and relaunch by week five.

  1. Week 1REACH

    Diagnose and map

    We get access to your store and ad accounts, audit your financials, marketing and operations, and connect RISE OS. You get a 90-day roadmap and a 365-day roadmap.

  2. Weeks 2 to 5INNER

    Rebuild and relaunch

    We rebuild your offers, pages, tracking and email, start the creative machine and relaunch your ads as soon as the rebuild is ready. Your morning card and weekly report start arriving.

  3. Month 2 onSERVE

    Optimize, scale and acquire

    We keep improving conversion while spend goes up as fast as your margin allows, with new ads every week and creators where they fit.

  4. Months 5 to 6EVOLVE

    A new version of your business

    More of the brand runs on systems, the numbers keep improving, and the growth keeps going without you in every seat.

These are the targets we plan around. We don't guarantee them, and every brand starts from a different place.

Inside the system

Six AI executives. Eleven departments. 62 specialist agents.

They work on your brand's own data every day. Our crew reviews the work and makes the calls, and the decisions that need an owner come to you.

Tap an executive to see their departments and agents

    • Sprint Planner

      Turns the owner's priorities into a weekly battle plan and drives it to done, task by task

    • Daily Operator

      Runs the daily checks: a morning briefing, three sweeps of every account, and an overnight watch on the store

    • Growth Command Reporter

      Writes the weekly command report: what moved, why it moved, and the exact next moves

    • Founder Briefer

      Turns the numbers into a clear, plain-English weekly and monthly brief for the owner

    • Brand Onboarding Agent

      Installs RISE OS in a new brand so every agent works on it from day one

  1. Head of Research02 agents

    • Brand Researcher

      Runs the five-step research every message is built on

    • Creative Intelligence Analyst

      Decodes what's winning in your account and your market, and why, before a single new ad is made

  2. Head of Growth03 agents

    • Growth Strategist

      Sets the scaling plan on contribution margin and breakeven math, and allocates budget across every channel

    • Offer Architect

      Engineers offers on margin math (gifts with purchase, bundles, free shipping, subscribe and save) that lift order value without discounting the brand

    • Marketing Calendar Planner

      Maps four peak seasons a year and builds every launch backward from its date

  3. Head of Creative10 agents

    • Creative Launch Lead

      Runs every ad batch from message to concept, keeping one approved message across ads, pages and email

    • Static Ad Designer

      Designs scroll-stopping image ads as complete, test-ready concepts

    • Image Prompt Engineer

      Produces studio-grade product and lifestyle imagery to brief

    • Video Prompt Engineer

      Directs AI video production shot by shot

    • UGC Script Writer

      Writes creator and testimonial scripts built on structures proven to hold attention

    • Hook Multiplier

      Turns one proven winner into a family of new versions with fresh openings

    • Video Assembler

      Cuts, captions and formats every video for every placement

    • Footage Librarian

      Indexes every clip you own so the right two seconds can be found instantly

    • Edit Brief Writer

      Gives your human editor shot-by-shot direction

    • Creative Production Pipeline

      Takes creative from research to finished asset, with a quality gate before anything is produced

  4. Head of Copy05 agents

    • Copywriter

      Research-first copy for every page and ad, written to convert

    • Meta Ad Copywriter

      Primary text and headlines engineered for Meta's feeds

    • Native Ad Writer

      Long-form story ads that sell without reading like ads

    • VSL Writer

      Video sales letter scripts that carry a viewer from hook to checkout

    • Humanizer

      The final pass on every line, so it reads like a person wrote it

  5. Head of Media04 agents

    • Meta Media Buyer

      Reads the account daily, delivers the weekly verdict, and makes the scale-or-cut calls on Meta

    • Meta Campaign Builder

      Builds campaigns and ads to spec as paused drafts, ready for approval

    • Google Media Buyer

      Runs Search, Shopping and Performance Max to profitable targets

    • Google Campaign Builder

      Builds Google campaigns to spec as paused drafts, ready for approval

  6. Head of Distribution06 agents

    • Creator Program Manager

      Runs creator programs end to end on TikTok Shop and Trybe: recruiting, samples, briefs and contests

    • Short-Form Strategist

      Plans the brand's TikTok, Reels and Shorts presence

    • Organic Content Planner

      Owns the social calendar and the native formats each platform rewards

    • Content Repurposer

      Turns one winning piece into ten across every channel

    • SEO and Organic Search Strategist

      Builds the brand's presence in Google and AI search, so customers find it without a paid click

    • Amazon Channel Manager

      Runs the brand's Amazon channel: listings, reviews, advertising and stock, in step with the store

  7. Head of Retention02 agents

    • Retention Engine

      Builds the email and SMS campaigns, flows and segments that turn first orders into lifetime customers

    • Customer Service Agent

      Writes the support playbooks, review responses and cancellation saves your team works from

  1. Head of Web Development12 agents

    • Landing Page Router

      Matches every campaign to the page type most likely to convert it

    • Advertorial Builder

      Editorial-style pages that presell the product before the click to buy

    • Listicle Builder

      "Reasons why" pages that turn curiosity into intent

    • Presell Builder

      Warms cold traffic before it reaches the product page

    • Comparison Page Builder

      Side-by-side pages that win the comparison before the customer makes it

    • Product Page Builder

      Product pages engineered to convert

    • Gallery Designer

      Builds product-page galleries that sell image by image

    • Funnel Architect

      Designs the path from ad to checkout to upsell

    • Upsell and AOV Builder

      Builds the cart, checkout and post-purchase offers that raise the value of every order

    • Conversion Testing Lead

      Runs the store's testing roadmap: A/B tests, heatmaps and checkout fixes, with every result logged

    • Shopify Developer

      Builds theme sections and store pages, staged for approval

    • Store Architect

      Structures the store, its navigation, and its conversion diagnostics

  1. Head of Finance04 agents

    • CFO Agent

      Tracks the P&L, sets the daily plan targets, and tells the owners what cash can safely come out

    • Financial Modeler

      Builds forecasts, cohort analysis, scenarios and unit-economics models

    • Cash Flow Forecaster

      Keeps a rolling 13-week view of cash across ad spend, purchase orders and payouts, so there are no surprises

    • Exit Readiness Analyst

      Keeps the brand buyer-ready every month: clean financials, documented add-backs, a live data room and a valuation tracker

Works alongside the AI CMO and AI Chief of Staff every day, so spend, margin, cash and the P&L stay in line with the growth plan.

  1. Head of Operations06 agents

    • Supply Chain Manager

      Manages cost of goods, suppliers, payment terms and backup sources

    • Inventory Forecaster

      Tracks weeks of cover, sets reorder points, and recommends every purchase order

    • Fulfillment and Logistics Manager

      Holds the 3PL and carriers to ship times and cost per order, and plans returns and peak-season capacity

    • Product Development Manager

      Takes new products from idea to launch: samples, packaging, costing and a launch plan timed to the marketing calendar

    • Quality Control Manager

      Runs batch checks and supplier certificates, tracks every defect and complaint, and keeps a recall plan ready

    • Legal and Compliance Agent

      Flags claim, FTC, IP and contract issues for counsel before anything ships

Works alongside the AI CMO and AI Chief of Staff every day, so supply, inventory and operations keep pace with every launch and every scale-up.

  1. Head of Data and Systems03 agents

    • Analytics and Attribution Analyst

      Gives one true read of what every channel brings in: blended CAC, MER, post-purchase surveys and holdout tests

    • Tech Stack Manager

      Audits the app stack, its cost and its integrations, and keeps tracking healthy across every platform

    • Data and Reporting Engineer

      Pulls every account into one source of truth that the reports, the daily briefing and the CFO all read

The AI CFO and AI COO advise: they never move money, place orders or contact suppliers. Ads, emails and pages are staged as drafts and approved before anything goes live.

The math

You can't hire this whole team. So right now, most of their jobs land on you.

Every time revenue climbs, the next gap opens. More tasks land on your desk, the work piles up, and you end up hiring agencies and freelancers who rent you one job at a time. RISE OS covers all of these roles from inside your brand, so a bigger workload doesn't mean a bigger payroll.

  • Build the brand with your best people and a small team
  • Lower operating costs, so more profit stays in the business
  • More money in your pocket every month
  • Higher profit is what buyers pay for when you sell

Full-time

  • Chief of Staff

    Offshore project manager / virtual assistant

    $1,600/mo

  • Head of Retention

    Offshore support agent + email and SMS agency

    $5,800/mo

  • Media buyer

    Meta and Google

    $4,000/mo

Fractional

  • Head of Growth

    Part-time head of growth

    $8,500–10,000/mo

  • Head of Operations

    Operations or supply chain manager

    $5,000/mo

  • Head of Finance

    Fractional CFO

    $4,000/mo

Contractors

  • Data analyst

    Offshore, part-time

    $2,000/mo

  • Copywriter

    Direct response

    $4,000/mo

  • Web developer

    Shopify and conversion

    $4,000/mo

  • Social media manager

    Organic social and creator outreach

    $2,500/mo

Agency

  • Creative agency

    Ads, UGC and creator management

    $10,000/mo

Payroll you don't carry

Projected average cost of this team as you grow

$51,400–52,900a month

$616,800–634,800a year

Typical 2026 rates for a brand under $5M in revenue, mixing US, offshore and agency hires.

What you pay NewHeidts instead

  1. From day one

    A monthly fee, a fraction of what one fractional CMO costs, plus a share of the new contribution margin we create.

  2. First goals hit

    You pay the margin share or the monthly fee, whichever is greater.

  3. Equity earned

    Equity or phantom equity of 10% to 25%. You keep paying the monthly fee, and our margin share is capped and paid quarterly, so more profit goes back into growing the brand.

Contribution margin is revenue after product cost, shipping, transaction fees, ad spend and creator commissions. We're never paid on ad spend. With equity, we earn the most when the brand's value grows, so we cap our margin share and leave more cash in the business.

Your accounts
Your store, ad accounts and customer data stay yours. We get access to run them.
Your other costs
Outside of what you pay NewHeidts, your only marketing costs are your ad spend, your software and your creator samples.
If you leave
Leave before equity is earned and RISE OS stays with NewHeidts. Your accounts and data stay with you.

Straight Answers

What founders ask before applying.

An agency sells you a service and sends the invoice either way. We embed RISE OS, our full growth operating system, inside your brand and tie our upside to your results. When the machine makes you money, we both win. When it doesn't, we feel it too.

The Summit · Partnerships

Are You Ready to Scale Your Business & Life to New Heights?

We take on a small number of partners per year to invest in and grow. If this is your brand, we should talk:

Ecommerce brands doing $350K+ in annual revenue
Built on Shopify, U.S.-based
Products with repeat purchase potential
Founders ready to systematize and scale
Open to a performance-aligned partnership model

We bring more than a playbook. Our team, RISE OS, and our resources go into growing your business, because we win when you win.

Start the Conversation →

Elev. 14,411 ft · The view is better up here