Natural Health & Personal Care
Cracking cold traffic for a brand its warm audience already loved
A values-driven personal care brand that converted email subscribers but bled money against strangers. Four months in, the offer is rebuilt, the machine is on, and the brand just posted its best month ever.
+76%
Revenue Growth
+74%
New Customer Growth
+63%
Gross Profit Growth
The Baseline
Where the brand started
A loyal warm audience and a real product, with solid efficiency at low spend.
Every attempt to scale cold traffic broke the economics, because single-unit offers could not carry acquisition costs.
An average of 2.3 items per order meant the brand was leaving most of each customer's value on the table.
What We Built
The R.I.S.E. system at work
Diagnose
The audit found an offer problem, not a traffic problem. The roadmap prioritized offer restructuring before a single new dollar of spend.
Rebuild
Offers were rebuilt around bundles engineered for cold traffic. Items per order went from 2.3 to 6.5, which changed what the brand could afford to pay for a customer.
Scale
With the new offers holding, ad spend scaled 2.5x and the creative system began producing for every awareness level of the funnel.
Evolve
Four consecutive months of climbing revenue, ending in the best month in the brand's history. The scaling phase is still early.
The Numbers
Straight from store data
Monthly revenue. July 2026 is a partial month and already the best month in the brand's history.
6.5
Items per order (from 2.3): the offer rebuild at work
$117.7K
Best month ever, July 2026
2.5x
Ad spend scaled in four months
+74%
New customers vs. same period last year
Growth measured as partnership months (April to July 2026) vs. the same months one year prior, so seasonality is compared like for like.
Next Steps
Let's Build Something
Worth Acquiring.
We partner with and invest in a limited number of partners each year. If there's a fit, we'll grow and scale your brand to new heights.