Personalized Gifts & Collectible Items
From $31K a year online to an eight-figure engine, then passed on
A legacy direct-response brand with a great catalog and almost no online presence. We built the ecommerce operation from a standing start, scaled it for three years, and handed it off to run at its new level.
$15.5M+
Online Revenue in 3 Years
$7.2M
Peak Year Online Sales
27,000+
Orders Fulfilled
The Baseline
Where the brand started
Decades of catalog and direct-mail success, but online sales of roughly $31K a year.
No paid media engine, no email revenue system, and no infrastructure built for ecommerce scale.
A customer base aging with its channel, and a product line built for exactly the personalization wave ecommerce rewards.
What We Built
The R.I.S.E. system at work
Diagnose
The opportunity was clear: proven products and proven buyers, missing only the online machine. The roadmap treated ecommerce as a build, not an optimization.
Rebuild
The store, offers, and fulfillment operations were built for direct response online, carrying the brand's catalog DNA onto a channel that compounds.
Scale
Paid media and email systems launched and scaled: $1.2M online in year one, $4.2M in year two, $7.2M in year three.
Evolve
With systems documented and the operation running at altitude, the brand transitioned onward. That is the model working exactly as designed: build, scale, pass on.
The Numbers
Straight from store data
Annual online revenue. 2026 shows January through July only: the partnership was handed off mid-year with the brand tracking ahead of the same period in 2025 and positioned for its biggest year yet.
232x
Annual online revenue vs. pre-partnership
$592
Average order value
3 Years
From standing start to eight figures cumulative
Realized
Scaled and successfully transitioned
Online sales measured from partnership start in 2023 through transition. Pre-partnership baseline is the brand's own online store revenue.
Next Steps
Let's Build Something
Worth Acquiring.
We partner with and invest in a limited number of partners each year. If there's a fit, we'll grow and scale your brand to new heights.